Emtee’s Iconic Debut Album ‘Avery’ Celebrates 9 Years of Legacy. December 4, 2015 — A day that will forever be etched in South African Hip-Hop history. It marked the arrival of AVERY, the debut album by Emtee, a young artist from Matatiele who would go on to redefine the music scene. Released under Ambitiouz Entertainment, AVERY wasn’t just an album; it was a declaration of a star’s arrival and a heartfelt ode to his son, Avery, who inspired the project’s title.
Before AVERY, Mthembeni Ndevu, better known as Emtee, was a hungry artist navigating the streets of Johannesburg. His breakout single, Roll Up, became an instant anthem, blending trap beats with a uniquely South African flair. The song’s remix, featuring AKA and Wizkid, added fuel to the growing fire, catapulting Emtee to national stardom.
When AVERY dropped, it was evident that Emtee was more than a one-hit wonder. The album was a cohesive body of work that showcased his versatility as a rapper, singer, and storyteller. With heartfelt tracks like Mama, celebratory anthems like Roll Up, and reflective songs such as Dreams, Emtee painted a vivid picture of his journey from adversity to triumph.
AVERY struck a chord with listeners across the country. It was relatable, raw, and resonant—a true reflection of the hustle and resilience ingrained in South African youth culture. Songs like Pearl Thusi and We Up became anthems while Winning (featuring Nasty C) hinted at the collaborative magic brewing in the local hip-hop scene.
The album went on to achieve massive success, earning Emtee numerous accolades, including the Album of the Year and Best Rap Album at the South African Music Awards. His storytelling, blending English and vernacular with a melodic trap sound, set him apart, influencing a new generation of artists.
Nine years later, AVERY remains a classic. Its themes of perseverance, love, and ambition still resonate, and tracks like Roll Up are timeless staples of South African music. The album’s impact extended beyond the charts—it cemented Emtee’s place in the pantheon of hip-hop greats and laid the foundation for his prolific career.
Emtee’s subsequent releases, including Manando and DIY 2, have further solidified his reputation as a trailblazer. Yet, AVERY holds a special place, not only for Emtee but for fans who saw themselves in his journey.
As we commemorate the anniversary of AVERY, it’s a reminder of how far Emtee has come and how much he’s contributed to the culture. His ability to channel his personal experiences into music that resonates universally is a testament to his artistry.
On this day, we celebrate AVERY—an album that didn’t just introduce us to Emtee but gave us a glimpse into the soul of a legend in the making. Here’s to the memories, the milestones, and the music that continues to inspire.
