IN the heart of South Africa, a transformative educational initiative is taking root, powered by one of Africa’s leading automotive manufacturers. Ford, in partnership with READ Educational Trust’s Rally to Read program, is turning the page on educational inequality, demonstrating how corporate commitment can illuminate the path to literacy for thousands of young minds.
The completion of a groundbreaking three-year project benefiting six schools near Ford’s Silverton Assembly Plant in Pretoria marks not just an investment in education, but a beacon of hope for entire communities. This initiative stands as a testament to Ford’s unwavering 25-year commitment to South African education, proving that the road to progress is paved with books, knowledge, and unwavering dedication.
“Rally to Read is a reminder of how powerful education can be,” reflects Esther Buthelezi, Government Affairs and Transformation Director at Ford South Africa. “Studies by READ show how this initiative is narrowing the reading gap for children in disadvantaged areas and improving their chances for a better future.” Her words echo the program’s profound impact, emphasizing that this is more than just a literacy project – it’s a catalyst for generational change.
The initiative’s holistic approach encompasses far more than just delivering books. It creates a comprehensive educational ecosystem, bringing together digital literacy tools, teacher training, and parental engagement. Smart projectors illuminate classrooms with interactive learning experiences, while specialized training empowers educators with modern teaching methodologies. This multi-faceted approach ensures that both teachers and students are equipped for success in the digital age.
In a powerful display of community solidarity, Ford employees joined forces with local media to deliver academic materials to six schools: Zamintuthuko and Boikgantso Primary Schools in Mamelodi; Nellmapius Ext 6 and Vukauzenzele Primary Schools in Nellmapius; and Nantes and PS Fourie Primary Schools in Eersterust. A convoy of locally-manufactured Ford Ranger bakkies, driven by employees from the very communities they serve, transported libraries and educational resources to enthusiastic welcomes from principals, teachers, parents, and learners alike.
The impact of Rally to Read extends far beyond the classroom walls. The program’s three-year support cycle ensures sustainable development, with ongoing teacher training and resource provision creating lasting change. Recent studies validate this approach, showing significant improvements in reading comprehension among children in under-resourced and rural communities.
“It’s not just about bringing books and resources to schools,” Buthelezi emphasizes. “It’s about instilling hope in children, their families and communities, showing them that a brighter future is possible and that we all have a role to play in making it happen.” This sentiment captures the essence of Ford’s vision – that corporate investment in education isn’t merely about corporate social responsibility, but about building the foundation for a more prosperous, literate, and hopeful South Africa.
As the program embraces digital literacy and modern teaching methods, it prepares students not just for today’s challenges, but for tomorrow’s opportunities. The partnership between Ford, READ Educational Trust, the Department of Basic Education, and local school management teams demonstrates how collaborative efforts can create meaningful, lasting change in communities.
Through Rally to Read, Ford is doing more than investing in education – they’re investing in dreams, in potential, and in the future of South Africa itself. As each new book opens and each child learns to read, they’re not just building literacy; they’re building tomorrow, today.
